Module 1: Introduction of Digital Marketing
What is Digital Marketing?
Importance of Digital Marketing
Traditional Marketing Vs Digital Marketing
Digital Marketing – its Scope and Future?
Strategies for Digital Marketing
Organic and Paid – Types of Digital Marketing
Detailed Course Structure
What is WWW and Internet?
What is Search Engine?
How Search Engine works?
Module 2: Advanced Research of Keywords
Why do we need to research keywords
How to do research keywords
Keywords and their Types
Understanding keyword qualities
Tools that helps you analysing keyword
Techniques to Research Keywords
Google Insights & Trends
Multiple Keyword Research
How to Choose Right Keywords via Trends
Ongoing keyword assessment
Strategies for understanding keyword Application
Module 3: Basics of Web Designing
What is a Domain and Hosting
Significance of a Website
Basics of Html
Basics of CSS
Process of Web Design
Module 4: Basics of WordPress Website Development
Forms in WordPress
WordPress Installing
Tour of Admin Panel
Pages Creation
Posts Creating Process
Metatags & SEO
WordPress Plugins
Module 1: Importance Of Search Engine Optimization
Search Engine and their Types
Mechanism of working of Search Engine.
Find anything by making use of Google Operator
Understanding the Search Engine Results Pages (SERP)
Google Search Engine Architecture
Search Engine Algorithms
Search Commands
Caching and Indexing
Latest Google Algorithm Updates
Module 2: Search Engine Optimization Fundamentals
What is search engine optimization (SEO)?
What is SERP?
Collecting, Analysing and Ranking Website Data
How to Optimize Pages for Indexing and Ranking on search engines
How to Structure Websites for Search Engine Spiders
Installation and Types of Web Hosting
As per the Google Search Algorithm – Server Optimization
As per Search Engine Guidelines – Website Testing
Plugins for Optimizing your website for Search
How to Avoid Black-Hat Techniques
How to Report Competitor’s Spam
Module 3: On-Page Optimization
Introduction to On-Page Optimization
Importance of Domain Names and age factor in SEO
User Experience and Usability in Website
Basics of On-site Optimization
SEO Content Planning and Optimization
Basics of HTML tags for SEO
Navigation Menu Optimization and Website Structure
HTML Validation using W3C
Best Practices for Coding
Optimization of Page Title Tags
Optimization of URL Names
Optimization of Filename
Optimization of Heading Tags
Optimization of Bullet Points
Optimization of Meta Description Tags
Optimization of Link Anchor Text
Optimization of Paragraph Tags
Optimization of Image Names
Optimization of Image Captions
Optimization of Alt Attributes
Optimization of Title Attributes
Optimization Tool for Page Speed
Strategies for Internal Links
Effects of Frames/Iframes on SEO
Sitemap creation and Website Submission to google
Using Robot.txt
Techniques for URL Rewrite
Duplicate Content Handling Technique
Cpanel uses to upload website data
Guidelines for Removal of Malware
How to Avoid Content Violations & Penalization
Module 4: Off-Page Optimization (Link Building)
Off-site Optimization – Introduction
Search Engines Submission
Methodologies for Linking Building
Types of Link-building Methods
Paid Links / Free Links
Difference Between Do-Follow & No-follow
Quantity Vs Quality Linking
Article Submission
Blog Submission
Blog Commenting
Social Bookmarking
Local Business Listing (Local SEO)
Directory Submission
Classified Submissions
Press Release
Infographics Submission
PDF Submission
PPT Submission
Image Submission
Forum Postings
Question Answers Portals
Forum Submission & applications
Video Submissions
Using Blogs for SEO
Tracking the Links
Linking of Dynamic Websites
How to Analyze – Authority Checkers
What is Google Local Business?
Google Local installation process, registrations, verification
How to get high Ranks on Local Keywords
How to rank website in local searches
How to Optimize the Website for Local Search
How to Increase Google Reviews and STAR Rankings
The future of Local Search
Understanding google algorithms
Topmost Google Algorithms
How to be updated
Changes in Google Algorithms – 2021
How to use SEO Tools
Top-notch Tools for SEO
Link Checking Tools for Website
SEO Audit Tools for Website
SEO Plugins for WordPress
Tools for Checking Authority
Tools for Checking Plagiarism
Tools for Analysis of Competitor
Module 8: Google Search Console
How to setup Google Webmaster tool
How to use the Google Search Console
What is Robots.txt and XML Sitemap
How to index a link faster
Managing HTML Improvements
How to find and improve crawl errors and website errors
Canonical issues
How to request for removal of bad links from google search
Google Analytics – Introduction
How to Set Up Google Analytics
Tracking and Goal Setup
Tracking of Referrals
Tracking of Keywords
Conversion Tracking
Goal Tracking
Geo Tracking
Dwell Times Monitoring
Terminologies of Google Analytics (Sessions, Bounce Rates etc.)
Technique for analysing User Engagement
Usability Key Performance Indicators
Testing Usability with Google Experiments
Testing Mobile Usability with Google Chrome
Module 10: Websites Structuring and Analyses
Importance of Website structuring
Structure for Website Url
Structuring for National Websites
Structuring for International Websites
Structuring for E-Commerce Website
Structure of Blog
How to Create Search Engine Friendly Links
Different Types of Redirects
Maintaining Page Authority with 301 Redirects
Module 11: Competitor Websites Analysis
Importance of Competitor analysis
Techniques to point-out your competitors
Keyword Analysis of Competitors
Traffic Analysis of Competitors
Analysis Matrix of Competitors
Identify Link Popularity of Competitors
After Analyzation of Competitors the Final strategy
Importance of Mobile Websites?
Mobile Websites related SEO Tools
Mobile Websites related SEO Strategies
Mobile Websites related SEO Plugins
Mobile Websites related Ranking Strategies
zahid seo academy SEO training in delhi provides the best practices for students. Their SEO Course module is structured in such a manner that it helps students in learning the best techniques of search engine optimization.
This is the only SEO Institute in peshawar which will help you to learn that how to get the relevant visitors to your website so that you get the right audience for your business. This SEO course will help you in getting the traffic on all the search engines including Google, Yahoo, Bing, etc.
This SEO course in peshawar has its own importance as it is preparing the youth of tomorrow for the coming challenges of the search engine. This is also important to learn as it has its own importance of to be the top of every search engine.
So, the aim of pankaj kumar seo is to provide the best seo training in peshawar to the students to impart such a skill. This SEO Course module is divided into two parts i.e., ON-Page, Off-Page.
Benefits of learning Search Engine Optimization
There is a list of reasons for students to learn this SEO course from the best SEO training institute in peshawar. The best features of our SEO course are-
- The most important and the best thing is that zahid seo academ has the best and Google certified team of experts who are providing the seo training.
- The Modules of the SEO are being updated regulary so as to keep the students update with the latest changes according to the Google Algorthims.
- Latest updates and techniques are being taught to the students.
- The live projects are provided to each and every student for woring and learning the SEO Course
- Students are encouraged to clear their doubts
- A very good study material about the digital marketing course content is provided.
Need to Learn
Search engine optimization is a very trending topic nowadays as there are many searches on search engines but the right challenge is to get the right result and convert them. Here comes the SEO.
Learning SEO will guide you that how to bring your business to the top results to reach your right targeted audience through the free searches.
- SEO Course Fundamentals
- Google Algorithm
- Search Operators
- Indexing, Caching
- Search Commands
- Tags that help in SEO Rankings
- Keyword Research in SEO Training
- Type of Keywords
- Keyword Research Techniques
- Google Insights/Trends
- Choose Right Keywords
- Long Tail Keywords
- Competitor Analysis
- Customer Reviews
- User Experience
- Technical Aspects
- Customer Trust
- Technical optimization
- SEO On-Page Optimization
- Keywords Research & Analysis
- LSI Technique
- Initial Site Analysis
- Keywords Density
- Keywords Placement
- Keyword Stuffing
- Page Mapping of Keywords
- Title & Meta Tag Optimization
- Anchor Text
- Paragraph & Tag Optimization
- No Follow Links
- Dofollow Links
- Internal Links
- External Links
- ALT Image Optimization
- 301 Permanent Redirection
- 302 Temporarily Redirection
- Content Optimization
- H1, H2, Heading Tags
- XML Sitemap
- Html Sitemap
- Robots file
- Canonical Tag Optimization
- Checking Keywords Ranking
- 404 Error Removal & Redirects
- Footer Optimization
- Header Optimization
- Creating of Favicon
- URL Renaming / Re-writing
- SEO Off Page Optimization
- Search Engines Submission
- Directory Submission
- Social Bookmarking
- Blog Commenting
- Blog Posting
- Article Submission
- Ping Submission
- Image Submission
- PPT Submission
- PDF Submission
- Profile Creation
- Business Profile Creation
- Logo Submission
- Info Graphic Submission
- Video Submission
- Free Classified Submission
- Google Map Creation
- Address Verification
- Question & Answering
- Local Business Listing
- Google Business Reviews
- Guest Posting
- Forum Postings
- Web 2.0 Submission
- SEO Tools and Extensions Uses
- Google Webmaster Tool
- Google Analytics Tool
- Semrush
- Woorank
- Screaming Frog
- Mozbar
- Ahref
- Open Site Explorer
- Plagiarism Checker
- Disavow tool
- Page Speed Insight
- Google Tag Manager (GTM)
- Similar web
- Website Mobile Friendly
HOW MUCH SALARY CAN AN SEO EXPERT EXPECT AFTER COMPLETING THE COURSE?
As an SEO expert, you’ll be assigned to boost your client’s online presence, and depending on your efficiency and skills, you could earn anything 20,000 to 30,000/month initially. (Will depend on experience, skills etc.) . It is one of the most paying jobs in this sector with unlimited opportunities because everybody wants to boost their online presence.
WHAT IS THE ELIGIBILITY CRITERIA TO PURSUE A SEARCH ENGINE OPTIMIZATION COURSE?
Whatever your background you may come from, if you want to learn and improve your skills, you can grab this unique opportunity whether you are housewife, working professional, student, businessperson, or anyone else if you want to learn about this trade. You can avail the best training with our institute, and we will work together to provide the best opportunities for you.
HOW TO CHOOSE THE RIGHT TRAINING CENTER FOR PURSING THE CURSE?
It is straightforward you have to look at the credentials of the experts teaching in the institute. Our experts at our institute have proven themselves in this industry for many years; their advanced methodologies have driven their careers forward. We at Pankaj Kumar SEO offer the best learning experience, coupled with the right training and practical knowledge.
WHAT IS SEO AND WHY IS SEO IMPORTANT?
SEO stands for Search engine Optimization and is a digital marketing technique to promote your website in turn, increasing traffic, which will help you generate higher revenue. SEO focuses on optimizing your website for better performance by making it visible to the audience. SEO is why specific sites appear when you search for keywords. In contrast, other sites with the same content won’t appear. It helps you to compete against your competitors for organic traffic.
WHAT ALL IS INCLUDED IN THE SEARCH ENGINE OPTIMIZATION COURSE?
At our Institute, students are taught everything about search engine optimization and all the tools and techniques required for better results. Our course is specially designed to give you an edge against others through personalized training and mentoring. We provide training on live projects to get hands-on experience for our students.
IF I NEED FURTHER HELP AFTER THE COURSE IS IT POSSIBLE?
Yes, of course, we love to stay connected with our students and help them and guide them in whatever way possible. Though you will hardly need to come back to clear your queries because our experts have designed an excellent course which covers everything and all the problems that you could encounter will be clarified during the course.
WHAT ARE THE BEST SEO TECHNIQUES? WHAT IS GOOGLE’S RANKING FACTORS?
Google is smart, and hence it keeps changing its priority standards while ranking a webpage, it reported that there are more than 200 factors which come into play while ranking a webpage. Our institue tried and trusted methods can help you gain knowledge on how to master search engine optimization, and with our advanced techniques, you will truly become an SEO expert.
CAN YOU PROVIDE ME WITH JOB ASSISTANCE AFTER I COMPLETE THE SEO COURSE UNDER YOUR GUIDANCE?
Yes, we will provide you with 100% job assistance and guarantee placement or Internship in top MNC’s across the world. Our live projects will help you overcome any obstacle that you may face during your job, and we will equip you with the right tools to impress any company.
HOW IS SEO COURSE DIFFERENT FROM OTHER COURSES? WHICH ONE SHOULD I PURSUE?
It is as simple as giving us a call, and we will assign you with an expert who will understand your query and guide you in the right direction according to your capabilities and help you choose the right course in the best SEO course Institue.
SEO is the need of the hour whatever your background may be; we can make flexible schedules for you to attend classes, and with the knowledge you gain, you could apply them to your business or work from home. This program will help you boost your business organically, and we provide ample opportunities and prepare you to face any challenges.
Website Designing Course
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Facebook Marketing Course
Search Engine Optimization
Social Media Course
Lead Generation Course
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